You can’t miss Margo Moore Interiors. Driving North on Route 1 into downtown Camden, the shop is one of the first points to catch your eye. Its ever-vibrant, ever-changing street-front window display room engenders a distinct joie de vivre that is the mark of the Margo Moore sensibility.
Walking into the shop gives one a complete picture of the breadth of its offerings: boldly colored home wares, elegant furnishings, bedding, carpets, lighting, soaps, gift trinkets, and more can be found for sale on the first floor of the shop. Also on the first floor is their famous display room usually showcasing a thoughtfully laid out and well-curated bedroom or cottage dining room. On the second floor is an interior design studio complete with thousands of fabric swatches, a textile library, trims and wallpapers, and other design samplings. The desks of Marcy Van der Kieft and her daughter, Megan, also live on the second floor.
It is a family affair, with Marcy at the helm, her husband Peter focused on the marketing and the designing of the window displays, and Megan instilling her own personal touch as a partner in both the interior design aspect of the business as well as in the curation of the shop’s offerings. On this particular day, Megan and staff are rearranging displays on the first floor. Marcy is tending to her golden lab, a friendly fixture at the shop.
We’ve long been fans of Margo Moore Interiors, which has been a staple of the community for more than 40 years. We were so thrilled when they started to carry Swans Island blankets, so we decided to stop in one day and hear a little more about the history of the shop, which we were surprised to learn started neither in Maine nor in interior design. The seed was first planted with Marcy’s mother (and the shop’s namesake), Margo, who opened a women’s clothing shop in Darien, Connecticut. Margo’s passion for fashion and clothing and her keen sense of style greatly influenced daughter Marcy, who went on to a career in textiles and fashion, which included a stint as associate fashion editor for Mademoiselle. Marcy took over the Darien shop but eventually moved headquarters to Camden and shifted her focus on to interiors. Ever since then, Marcy and Co. have established themselves as authorities on the Maine style vernacular — transforming houses into homes by incorporating their distinct warmth, meshing old traditions with new, refreshed styles, and elevating simple elements with pops of color or with unique twists on pattern combinations. All the while ever respectful of and highlighting the beauty and splendor of Maine.
“This is a very special, magical place,” says Megan. “I’ve traveled to a lot of places, but there’s nothing like Maine. And the sense of community you find right here in this pocket of the midcoast is something we don’t take for granted, not in our personal lives nor in our work.”
Indeed they are designers who pride themselves on their ability to listen to their clients and to balance this with their own respective design philosophies, which, as you can imagine for a mother and daughter, are slightly distinct from one another. Marcy favors traditional styles and bold colors. Megan, who grew up in Camden and graduated from the Wentworth Institute of Design, has a more understated and modern palette. Yet they work together in complementary ways. And their experiences have offered them an intuitiveness and a knack for what patterns and styles will go well together.
“I was working on a woman’s bedroom and she grabbed a bunch of blankets that she then laid out on the bed for styling,” says Megan. “They looked completely fine and beautiful, but I had a sense that I could elevate that warmth and sophistication.”
So she made a suggestion: Replace the blankets with Swans Island blankets. Immediately, Megan says, it changed the setting of the bed and the space, giving it beautiful, understated hues of color and a style that was both classic and modern.
“It just looked so elegant and perfect,” says Megan. “When Mom and I believe in something, we can sell it. When we understand and know the product, like we do Swans Island blankets, there is an organic way in which we are able to incorporate those products into the style of a home. What I love about Swans Island is its natural look; it’s not overly colorful or pretentious. There is a natural touch and feel that is unique to these blankets.”
“Part of our job is not just to make a room distinct but to also make it feel like home. When you add in accents of Maine, it really transforms a house into a home.”
There are few things more comforting than curling up in a handmade blanket on a cold day. Blankets keep us warm in bed, on the couch, on our porch or at our writing desk. They soothe us when we’re unwell, provide warmth for our little ones asleep in bed, and help us unwind after a long day at work.
But what separates Swans Island winter-weight handmade blankets from most other handmade blankets is that our wool blankets are made in the USA and are designed with both practicality and beauty in mind, providing breathable warmth and an inimitably classic style. Thanks to the processes we honor and use at Swans Island, much of the natural lanolin in the wool is retained, making for the softest, most supple and loftiest handmade blanket you’ll ever own. And each Swans Island winter blanket is hand-woven with two layers of 100 wool, which means extra warmth for colder climes. And with a handful of styles to choose from, you’ll find one that suits your personal style. Our natural colors range from solid colors—like our all-indigo or all-white blanket—to checked colors—like our white with yellow checks and the popular white with grey checks. There is also our rare wool equinox blanket, made from naturally brown and black sheep, and designed in longitudinal, alternating lines of dark and light.
Best of all, the lasting quality of our winter blankets make them wonderful heirlooms, cherished and memorialized from one generation to the next. Create memories with your very own Swans Island handmade blanket.
Summers in Maine are characterized by hot days and cool evenings. That’s why we love our Swans Island coastal throws, hand loomed with light, summer-weight wool. They’re light enough to keep you cool when you’re lounging on your porch in the morning, and they’re the perfect weight to keep you warm on a beach-side evening. Our summer blankets and throws are made with our special wool, which keeps heat, but wicks away moisture. It’s much more ideal than cotton throws and blankets, which lose their warmth when they soak up water and sweat. And because the process we use to spin and treat our wool is less harsh than typical processes, we retain much of the wool’s natural lanolin, resulting in luxurious loft and softness. A lot of thought and care go into our summer weight coastal throws. But don’t take our word for it.
Visit our studio to feel the difference for yourself! All of our summer weight products can be purchased online at www.swansislandcompany.com