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Archive: 2011

Announcing Our New Website

New Swans Island Website
We’ve recently launched our new website — now with better product features, onling monogram ordering and personal accounts.

Swans Island on Apartment Therapy

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 The folks at Apartment Therapy have a wonderful lineup for their 2011 Holiday Giveaway, running now until December 18. Included in their December 8 through December 11 giveaway is our very own Swans Island throw.

We’re fans of Apartment Therapy, an interior design website that provides resources for savvy dwellers who want good, affordable design.

Swans Island Throw in Grey IndigoSwans Island Grey Indigo Striped Throw

Our Swans Island grey-with-indigo striped throw is included in Apartment Therapy’s Holiday Giveaway.

Swans Island Kartell Componibili Storage Unit

Also included in the December 8 through December 11 giveaway are a Kartell Componibili Storage Unit from Emmo Home and a 7-Quart Professional Strength Stand Mixer from KitchenAid.

Check out Apartment Therapy and their Holiday Giveaway at



J. Crew’s Best of the Best

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We’re back from our long, snowy holiday weekend, which was filled with family, friends and enough food for weeks’ worth of leftovers. Hope you had a great Thanksgiving, too.

Our friends at J.Crew, who just received a lovely write up in The New York Times Magazine’s “Site To Be Seen” column, just put out their Best of the Best gift guide. We were happy to see that our blankets and throws, a selection of which are available through J.Crew as well as our website, made the cut. Check out the rest of their gift guide here.
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Holiday Gift Knits

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Knitters look forward to winter not just for the cold weather, so perfect for knitting and bundling up, but because it provides ample opportunities to knit gifts for friends and loved ones. Here are a few of our picks for holiday knit gifts from the 2011 Swans Island pattern collection.  With the exception of the Mark Island Scarf, each pattern takes one to two skeins and are quick and easy projects.

Purchase Swans Island patterns and yarn on our website or at your local yarn shop.

The Wilder Things explores Levi’s – Swans Island Collaboration

Our good friend Charlotte Wilder sat down with our creative director, Susan Williams, to talk about Swans Island‘s recent collaboration with Levi’s.  The collaboration was for Levi’s Made Here series, a project that puts the spotlight on hand-made goods, crafts and apparel made right here in America. You can check out Charlotte’s write-up about the Levi’s-Swans Island collaboration on her blog, The Wilder Things.  And check out all the goods from Levi’s Made Here collection at its boutique on 131 Newbury Street in Boston. A big thank you to Charlotte, a talented Boston-based photographer who graduated from Colby College last year.  Her article aptly captures not just the unique quality of the Swans Island collection, but also the special mystique of Maine.

Tastemakers Choose Swans Island

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Swans Island is highlighted by two tastemakers this month. Maine Magazine‘s November/December issue includes our blanket in the Maine Holiday Gift Guide.

And Down East Magazine features an exclusive cover story in which Martha Stewart talks about the Maine mystique and lists her favorite things to do, see and eat when she’s in Maine.  When asked what Maine has come to mean to her, Martha responds:

I’m here to enjoy the beauty of Maine.  I love the park, the trails, the natural beauty of the place, the water, the vistas, the bird life. . . And I’ve also learned a lot about Maine — the entrepreneurial life here, the kinds of businesses that are in Maine. We’ve done a lot of stories in the magazine about Maine:  the blueberries, the lobstering, businesses like Swans Island Blankets. . . And we’ve done a whole lot of serious stories on the crafters, the artists, the farmers.

Swans Island Takes Manhattan

The New York Times featured an article about furniture designer Tyler Hays and his admiration for antique fabrics and wool blankets.  We love BDDW, Tyler’s high end furniture store in New York, and we appreciate the high quality of craft and timelessness of design.  Needless to say we were excited that Swans Island was one of several blanket companies Tyler singled out.  Check out the article here:

And in other news . . .  Swans Island Creative Director Susan Williams just returned from a visit to the city, where she participated in the New York Academy of Art’s “Take Home a Nude” art auction, an annual celebration of the Academy’s focus on figurative studies.  Susan’s painting, Little Dream III, was included alongside works by Nan Goldin, Yoko Ono, Keith Richards and others.  Notable guests included Marcus Samuelsson, Mary Kate Olsen and Cynthia Rowley.  Among the co-chairs was art dealer Larry Gagosian, who owns the Gagosian Gallery.

Swans Island Company, Handcrafted in Maine USA Since 1992

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